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Services Overview
Holistic software investment consulting
Software Delivery
Accelerate quality software development
Product Management
Launch modern product orgs
Legacy Modernization
Renovate legacy software systems
Cycle icon
DevOps
Scale infrastructure smoothly
Upgrade Rails
Update Rails versions seamlessly
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Build tech & product teams
Technical Assessments
Uncover root causes & improvements
Case Studies
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Accelerate Quality Software
Software Delivery, DevOps, & Product Delivery
Maximize Software Investments
Product Performance, Product Scaling, & Technical Assessments
Future-Proof Innovative Software
Legacy Modernization, Product Transformation, Upgrade Rails, Technical Recruitment
About
About
About
What's a test double?
Approach
Meeting you where you are
Founder's Story
The origin of our mission
Culture
Culture
Culture & Careers
Double Agents decoded
Great Causes
Great code for great causes
EDI
Equity, diversity & inclusion
Insights
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All Insights
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Bold opinions and insights for tech leaders
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Essential coding tutorials and tools
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Say hello

Case Study

Launching a startup's new product in record time

Unlocking clarity to allocate lean resources and make big impact

The Client

Prescription Startup
[
]

Description

A fast-paced startup dedicated to improving medication access was falling short of revenue and profitability benchmarks.

Through Test Double-led product coaching, the startup created clarity on an aligned strategic vision and its decision-making framework — and successfully launched a new product in record time.

Location & Size

75+ employees
U.S.

Paper bag full of prescription medications

Services Provided

Product Management

Impact Areas

  • Validate product strategy and vision
  • Build decision-making framework

The Mission

(we chose to accept it)

A fast-paced startup dedicated to improving medication access was missing its financial targets, including profitability.

The team's ambition was palpable; they aimed not only to attain profitability but also to expand their mission and customer base. However, despite having a talented team, they lacked a cohesive strategy to achieve these goals, falling short of revenue and profitability benchmarks.

They struggled to identify the most promising opportunities and scattered their efforts across numerous unvalidated ideas. This resulted in a disjointed workflow and little tangible progress to show for their hard work.

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The Fix

The client turned to Test Double for strategic guidance, internal alignment, and clarity to help drive progress toward profitability.

Our product management consultants are known for applying exceptional rigor to establish a clear, shared vision and success criteria, then build alignment to move everyone in the same direction quickly.

Taking the reins as interim Head of Product, our product coach initiated a focused six-week sprint. This sprint aimed to evaluate existing product operations, align the team around a cohesive strategy, and establish North Star metrics.

The work included:

  • Leading comprehensive opportunity assessments
  • Conducting a strategy alignment workshop
  • Facilitating actionable planning sessions

Happy with the progress, the client extended the partnership with Test Double to execute the action plans and oversee the vetting, interviewing, and hiring process for a full-time Head of Product.‍

‍

CONSULTANTS

1

Tech & Techniques

  • Continuous product discovery
  • Product instrumentation
  • Product culture

‍

The Results

Through Test Double-led product coaching, the startup created clarity on an aligned strategic vision and its decision-making framework — and successfully launched a new product in record time.

With this newfound clarity and focus, the team adeptly directed their limited resources towards initiatives with the greatest potential impact on the business.

They successfully pared down 20 potential major initiatives into three main focus areas to rally around — including one new product offering that came out of the series of product workshops: an innovative software product that could generate an estimated $2 million in top-line revenue.

‍

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Contact our team

Clarity for aligned strategic vision and decision-making framework.

Icon of a fast shoe

Successfully launch new product in record time

3

Pare down 20 major potential initiatives into three focus areas

$2M

Workshops identify innovative product with $2 million in top-line revenue potential

No items found.

Project Team

Jen Tedrow
Agent
00178

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