Case Study

Launching a startup's new product in record time

Unlocking clarity to allocate lean resources and make big impact

The Client

Prescription Startup

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Description

A fast-paced startup dedicated to improving medication access was falling short of revenue and profitability benchmarks.

Through Test Double-led product coaching, the startup created clarity on an aligned strategic vision and its decision-making framework — and successfully launched a new product in record time.

Location & Size

75+ employees
U.S.

Services Provided

Product Management

Impact Areas

Validate product strategy and vision
Build decision-making framework

The Mission

(we chose to accept it)

A fast-paced startup dedicated to improving medication access was missing its financial targets, including profitability.

The team's ambition was palpable; they aimed not only to attain profitability but also to expand their mission and customer base. However, despite having a talented team, they lacked a cohesive strategy to achieve these goals, falling short of revenue and profitability benchmarks.

They struggled to identify the most promising opportunities and scattered their efforts across numerous unvalidated ideas. This resulted in a disjointed workflow and little tangible progress to show for their hard work.

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The Fix

The client turned to Test Double for strategic guidance, internal alignment, and clarity to help drive progress toward profitability.

Our product management consultants are known for applying exceptional rigor to establish a clear, shared vision and success criteria, then build alignment to move everyone in the same direction quickly.

Taking the reins as interim Head of Product, our product coach initiated a focused six-week sprint. This sprint aimed to evaluate existing product operations, align the team around a cohesive strategy, and establish North Star metrics.

The work included:

Leading comprehensive opportunity assessments
Conducting a strategy alignment workshop
Facilitating actionable planning sessions

Happy with the progress, the client extended the partnership with Test Double to execute the action plans and oversee the vetting, interviewing, and hiring process for a full-time Head of Product.‍

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CONSULTANTS

Tech & Techniques

Continuous product discovery
Product instrumentation
Product culture

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The Results

Through Test Double-led product coaching, the startup created clarity on an aligned strategic vision and its decision-making framework — and successfully launched a new product in record time.

With this newfound clarity and focus, the team adeptly directed their limited resources towards initiatives with the greatest potential impact on the business.

They successfully pared down 20 potential major initiatives into three main focus areas to rally around — including one new product offering that came out of the series of product workshops: an innovative software product that could generate an estimated $2 million in top-line revenue.

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