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Services Overview
Holistic software investment consulting
Software Delivery
Accelerate quality software development
Product Management
Launch modern product orgs
Legacy Modernization
Renovate legacy software systems
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DevOps
Scale infrastructure smoothly
Upgrade Rails
Update Rails versions seamlessly
Technical Recruitment
Build tech & product teams
Technical Assessments
Uncover root causes & improvements
Case Studies
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Accelerate Quality Software
Software Delivery, DevOps, & Product Delivery
Maximize Software Investments
Product Performance, Product Scaling, & Technical Assessments
Future-Proof Innovative Software
Legacy Modernization, Product Transformation, Upgrade Rails, Technical Recruitment
About
About
About
What's a test double?
Approach
Meeting you where you are
Founder's Story
The origin of our mission
Culture
Culture
Culture & Careers
Double Agents decoded
Great Causes
Great code for great causes
EDI
Equity, diversity & inclusion
Insights
Insights
All Insights
Hot takes and tips for all things software
Leadership
Bold opinions and insights for tech leaders
Developer
Essential coding tutorials and tools
Product Manager
Practical advice for real-world challenges
Say hello

SIMPLIFY SOFTWARE

MOAR is not the answerRethink assumptions

Focus on outcomes over outputs.

Let's talk
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NO MOAR

Just because you can doesn't mean you should

MOAR is not efficient.
MOAR is not faster.
MOAR is not less complex.
MOAR is not effective.

Our product consultants help you avoid MOAR.

Focus on work that matters

back away from the backlog

Avoid incidental complexity

The push for MOAR over the past decade led to never-ending cycles of hiring up to meet deadlines and avoidable layoffs — leading to teams drowning in feature backlogs and a wilderness of complexity.

Don't fall prey to the myth of industrializing software engineering.

Simplifying unlocks a different way to solve for speed. Strategy defines the scope, so you can:

  • Do more with less
  • Drive critical business outcomes
  • Prove your product team's impact
Drive results that matter
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Product  Case Studies

See all case studies
Hospital Referral Services
From manual bottlenecks to digital efficiency: HRS transforms patient assistance
Verb
From idea to market-ready: Build and launch physical therapy MVP within budget
Prescription Startup
Launching a startup's new product in record time

Product  Insights

See all insights
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Leadership
Leadership
Leadership
The business of AI: Solve real problems for real people

After participating in the Perplexity AI Business Fellowship, one thing became clear: the AI hype cycle is missing the business fundamentals. Here are 3 evidence-based insights from practitioners actually building or investing in AI solutions that solve real problems.

by
Cathy Colliver
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Leadership
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Leadership
Pragmatic approaches to agentic coding and AI for engineering leaders

Discover essential practices for AI agentic coding to enhance your team’s AI development learning and adoption, while avoiding common pitfalls of vibe coding.

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Test Double Editorial Board
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Developers
Developers
Developers
You’re holding it wrong! The double loop model for agentic coding

Joé Dupuis has noticed an influx of videos and blog posts about the "correct" way of working with AI agents. Joé thinks most of it is bad advice, and has a better approach he wants to show you.

by
Joé Dupuis
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Test Double double agents at retreat
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Test Double double agents at retreat
Test Double double agents at retreat
Test Double rubber ducks and stickers
Test Double double agents at retreat
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Test Double double agents at retreat
Test Double double agents at retreat
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Test Double double agents at retreat
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Two test double employees wearing test double t-shirts embrace and smile at the camera.
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Test double rubber duckie in a pool.

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We’re the team on a mission to improve how the world builds software.

Let’s talk about how to tackle hard software investment problems across the entire product life cycle.

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