Finding product-market fit with rapid AI prototyping

The Mission

(we chose to accept it)

From guesswork to a growth playbook they own

Verse Communications was building Nos.social (formerly Plur), a kind of "Signal for Facebook Groups" focused on activist communities who distrust mainstream platforms.

They wanted to reinvent social media as a public commons owned by users, built on decentralized protocols like Nostr and rejecting ad-driven models.

Verse Communications faced fundamental challenges: unclear target users, UX barriers limiting adoption, and no viable monetization model. Their CPO's departure created a leadership void during a critical pivot.

They needed a repeatable approach to establish compelling product value for defined user segments so they could rapidly iterate with a lean team instead of spinning in place.

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The Fix

Replacing assumptions with a systematic validation process

We helped establish a structured, user-centric process for strategic product development.

Our product consultant collaborated to define target audiences, validate assumptions, and create systematic frameworks for ongoing decision-making.

We uncovered key insights and established sustainable processes focused on product-market fit and ethical monetization:

Great Software

Defined three core user personas through systematic research: Platform Stewards, Movement Builders, and Family Bankers
Implemented 8-day sprint methodology for rapid hypothesis testing and willingness-to-pay validation
Rapid creation of AI prototypes for immediate testing of broadcast messaging app and general ledger concept
Established ethical monetization framework exploring revenue models that "feel earned, not extracted"
Validated "Signal for Facebook Groups" positioning through user testing and comprehensive interviews

Great Teams

Established systematic decision-making frameworks replacing assumptions with validation-driven approaches
Improved internal communication and strategic transparency with positive team feedback
Created ongoing growth "playbook" for investigating future user segments through desirability and viability

CONSULTANTS

Tech & Techniques

AI Prototyping
Customer Interviews
Design Sprints
Product discovery
Product strategy
Product validation
Willingness-to-pay experiments

The Results

Strategic confidence where product uncertainty used to live

Verse Communications is pioneering decentralized social media, and Test Double was a critical partner in establishing their strategic foundation on the path to product-market fit.

We solved complex product strategy challenges and built systematic capabilities for ongoing validation and growth—all while enabling rapid iteration for a lean team. Most importantly, we helped transform product uncertainty into strategic confidence.

Verse Communications established a clear path forward with validated user segments, systematic frameworks, and ethical monetization approaches aligned with their mission:

Achieved strategic clarity with validated personas and systematic development frameworks
Established repeatable processes for rapid AI prototype experimentation through a combination of 5-day sprints and “bullseye customer sprint” 1-day experiments
Created ethical monetization roadmap with mission-aligned revenue models
Built internal capabilities for sustainable product leadership beyond project completion

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